Site analysis and selection is the process of
determining the most optimal location for your
new store where location is important. This
process is not about real estate but rather
about profiling your customers, understanding
your competitors, and analyzing consumer
demographics, and market data to determine how
you can reach and service customers most
profitably.
Site selection is
concerned with answering questions such as where
are your customers and your competitors. The
answers to those questions allows us to
determine where you might want to place your
next location. Whether you are opening one store
or a fifty stores, you'll know where you need to
be to maximize the profit potential of your
stores.
Location analysis
and site location maps can be used for new
retail locations to optimize the location of
your business. Location analysis and customer
profiling using demographics and other
information can be used to identify the most
ideal location for your next location. The goal
is to optimize all resources available by
determining where the potential is best, and
avoid placing stores where they may under
perform, or do not generate the sales they could
have if they were optimally placed.
It is vitally
important to use technology to effectively plan
where you will place your next franchise.
Flahive Commercial Leasing uses the most
powerful real estate site location software
available to help you find your next location.
Leading companies like Best Buy, Wendy’s, Crate
& Barrell, and Old Navy rely on the same site
location software that we use to find your next
location. Next, our in house demographic and
consumer analytic experts will analyze your
franchise territory to determine the customer
“hot spots” where you should place your next
business. We will then search out available
locations in these customer hot spots.
We also use a
unique patented information system known as
Pictometry that combines aerial imaging with a
unique software system that has the ability to
provide visual information about a certain site
location. Pictometry gives you an actual visual
of the site and surrounding areas to help us in
the decision making process. We can literally
see the surrounding area near a site in your hot
spot without ever leaving our office!
We utilize a
specialized commercial leasing information
services provider that delivers a comprehensive
database of locations available for you. This
allows us to expand our search of available
locations for you while accelerating the pace in
which we can find available locations for your
franchised business. Specifically, we can search
nearly 3.4 billion square feet of property
available for lease by connecting to more than
1,000 commercial real estate organizations.
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